Реферат ” The history of the company apple “

Introduction

 

Apple computers have long ceased to be a curiosity. They can now be found almost everywhere in publishing houses, advertising agencies, design studios. The high popularity of Apple computers among layout designers and designers can be explained by many reasons, but everyone notes the high quality, user-friendly interface and reliability of the technology of this brand.

Apple Inc (NASDAQ: AAPL, formerly Apple Computer, Inc) is an American multinational corporation that develops and markets consumer electronics, software and personal computers. The renowned hardware products of the company include the best Macintosh line of computers, iPod, IPhone and iPad. Apple Software includes the Mac OS X operating system; ITunes media browser; ILife suite of multimedia and creativity software; IWORK office suite; Aperture, professional photography package; Final Cut Studio, a suite of professional audio and film software industry; Logic Studio, a suite of music production tools; Safari is an internet browser, and iOS, a mobile operating system. Since May 2010, Apple has been one of the largest companies in the world and the most valuable technology company in the world, beating Microsoft.

For reasons as varied as its overarching aesthetic design philosophy to its distinctive advertising campaigns, Apple has built a unique reputation in the consumer electronics industry. This includes a customer base that is dedicated to the company and its brand, especially in the United States. Fortune magazine named Apple the best company in the United States in 2008, and the world in 2008, 2009 and 2010. The company has also received widespread criticism of its contractors for labor, environmental and business practices.

 

The history of the company apple

 

I`d like to tell you about a brief history of the company. Steve Wozniak and Steve Jobs, who became famous thanks to the success of the enterprise, in the pair is a kind of fusion of the qualities that distinguished company MITS and IMSAI. Total Mezhuyev them lies only in the fact that both addicted to electronics, we lived in Los Angeles, went to school together and were friends. Wozniak (or Woz, as he was called Friend) was four years older than Steve Jobs, who in 1983, when Apple company entered the list of the 500 largest US companies, only turned 27 years old. Stephen Wozniak held very strict views, sharply condemning, for example, the use of drugs, so common among his peers. His mother was an active member of the Republican Party, and once he was lucky to be photographed together with the candidate for governor pieces. California Richard Nixon and get so on the front page of the local newspaper. Already in high school and for one year of study at the University of Colorado (this is his first attempt to get a higher education), where he picked up unsatisfactory ratings, Stephen Wozniak was so passionate about technology, especially computers, he hardly had time for anything study or to communicate with peers.

However, Steve Jobs Computers and electronics are just one of the many interests. In search of the meaning of life, intellectual, emotional and spiritual satisfaction, he tried many things: drugs, vegetarianism, fasting, meditation, writing poems, dreaming of a literary career. In college, he studied only one semester before returning to Los Angeles, there was at odd jobs. Being interested in Eastern religions and tending to mysticism, he repeatedly traveled to India, where he attended the temples and took part in the religious celebrations. To do business, he devoted himself to the cause of almost religious fervor person who found, in the end, the meaning of life.

Stephen Wozniak, who never doubted that the meaning of life lies in the computer, loved to do all kinds of tricks, which contrasted sharply with his serious attitude to science. His knowledge and practical skills in electronics it is often used for mischievous ploys.

As a teenager he had once spent the night in the police station for being slipped a fake bomb in a locker of his schoolmate. Later, collecting original electronic device, he connected it to your phone. And everyone who gained his room, heard in response to some kind of joke. Wozniak was of Polish origin, and its phone number will soon become popular among Polish-Americans who lived in the neighborhood of San Francisco, which naturally attracted Polish humor. Once he figured out how to make a free call to the Vatican, and, imitating the voice of the Secretary of State, Henry Kissinger, asked to speak to the Pope. However, the emphasis has been issued, and an attempt, though udavshayasya technically failed.

Computerized the switching system AT & T telephone company aroused such admiration Steve Wozniak, he was actively involved in the underground movement “phone pirates.” It was attended by people or obsessed electronics opportunities, or hostile to the world businessmen and administrators. These “breaks” in the telephone network, making long and free “travel” in its cables, wires and satellite channels. “Key” to open the system, was the so-called “blue box” – an electronic device that signals which have been carefully calibrated and simulated network signals. system computer receives these signals for their open and free long-distance communication channels.

Some of the telephone pirates landed for such antics in prison. Stephen Wozniak also organized business. It was their first joint venture with Steve Jobs. Despite the threat of prosecution, Wozniak was producing “blue boxes”, and Jobs was engaged in the purchase of essential items and sales of finished products. Thus, even a few years before they attack or legally to the development of personal computers, “two Steve” nailed thousands of dollars, providing telephone pirates skillfully made “e-smuggling.”

Both of them joined the prestigious firm in Silicon Valley. Steven Jobs programmed video for “Atari”, founder of which is a young man named Nolan Bushnell, argued that because of computer entertainment can extract millions of profits. Steve Wozniak, an engineering position in a reputable company Hewlett-Packard. In 1975 .; When Wozniak and Jobs decided to create their own personal computer, two future millionaire, does not abhor sometimes unseemly acts, carried them with necessary details with business firms where they worked.

Steve Wozniak, carrying out most of the work on designing a new car, drew inspiration from the homebrew computer club fans, more than 20 members of which later became entrepreneurs in Silicon Valley. The driving force behind the club was a group of technocrat’s activists who considered PCs the means by which “give power to the people.” “Arbitrator” in the stormy debate club members usually performed Felzensteyn Lee, an electronics engineer who at one time worked as editor of the publication “Burley Barb”, who later designed the first laptop computer Osborne-1. For Felzensteyna computer revolution it was really a revolution, which gave everyone an opportunity to join the media treatment, and is primarily in the hands of the powerful. He greatly contributed to the establishment of the club a fun, friendly atmosphere, which is conducive to the exchange of equipment, ideas, and even corporate secrets relating to new developments, interest to club members.

Wozniak company attracted fans who shared his passion for computer technology. Steve Leynindzher of the company TRS recalled the atmosphere of these gatherings: “All were similar to each other. The same faded jeans, the same beard, however, they felt something special, it seemed these people were sparkling ideas.” Steve Wozniak called homebrew club meeting “the most important event in my life.” With moral support and technical assistance of Steve Jobs, he began work on a new computer, wanting to boast of them in the club. It was not his first attempt to construct a computer – at the age of 13 years, he has won several prizes at local fairs of scientific and technological creativity, demonstrating a simple machine called “Desyatibitny parallel adder-subtracter.” The school, along with a friend, he gathered “Cream Soda Computer”, named in honor of the drink, which they absorbed liters working on this machine. Anticipating a sensational success and hoping for newspaper notices these prodigies were invited to demonstrate their creations reporter and photographer from the same newspaper, on the first page, which a few years wore Photo Wozniak Nixon.

 

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