Тези “Actualization of fashion concept in the journal discourse of the 21st century”

ACTUALIZATION OF FASHION CONCEPT IN THE JOURNAL DISCOURSE OF THE 21ST CENTURY

ПІБ

Прикарпатський національний університет імені Василя Стефаника

Івано-Франківськ

Україна

This article is dedicated to the defining the conceptual component of FASHION structure. Special attention is paid to the analysis of the lexical means of representing the FASHION concept in the English language, which were selected from dictionaries by the continuous sampling method. It is established that fashion is not limited to appearance or clothing but includes broader elements of social dynamics and serves as a mirror of society, reflecting the latter’s values, collective identity and aspirations.

Keywords: concept, FASHION, verbalization, fashion trends, creativity, conceptual structure, style.

Fashion is dynamic phenomenon that develops on a constant basis. The corresponding dynamic nature allows fashion to remain relevant and resonate with different generations and communities. The conceptual component of fashion emphasizes the relationship between collective influences and individual self-expression. In today’s interconnected world, fashion trends spread rapidly between continents, crossing geographical boundaries. Such interconnectedness creates a sense of a shared global culture in which fashion becomes a universal language that connects different communities and cultures.

Fashion has become an integral part of today’s society in which there are many followers. Fashion has its own language, which is expressed in bags, clothes, shoes and accessories. Today, the language has moved to a new level, or rather, to the text level. And it is the textual representation of the researched concept that forms the actual image of the latter in the consciousness of society. Words that verbalize the specified concept allow us to better understand it.

FASHION concept is represented by the following nominations: fashion, red carpet, style, celebrity, model, luxury, top model, Fashion Week, glamour, catwalk, brand, runway, designer etc. FASHION concept encompasses a number of meanings and interpretations that form its conceptual structure. The main meaning of the noun “fashion” can be found in almost all dictionaries and can be defined as “a prevailing custom, usage, or style” or “the prevailing style (as in dress) during a particular time” (Merriam-Webster).

In the English language, FASHION concept is verbalized by nominative word fashion. According to Oxford Learner’s Dictionaries, this lexeme has the following meaning – a popular style of hair, clothes, etc. at a particular time or place (Oxford Learner’s). In addition, the researched FASHION concept is verbalized by the semantic synonyms of the word fashion, namely “words that have slight differences in accordance with the lexical meaning”. For this study, we analyzed some English-language fashion magazines: “Vogue”, “Allure”, “Mode Lifestyle Magazine”.

The popular magazine “Vogue” presents world of fashion in all its diversity. This publication has quite a large number of different sections: accessories, fashion shows, stores, trends, beauty, people and much more. “Allure” presents a fashion magazine, which was created as a true attitude to beauty, and each column of this edition is dedicated to its separate aspect.